London, U.K.

Completion Date: September 2009

Owner: Dr. Martens

Program: A 1,938-square-foot pop-up store, including a stockroom and office, in London's Old Spitalfields Market.

Design concept and solution: Charged with building a utilitarian, recession-friendly pop-up store that the popular shoe company can replicate around the world, Campaign modeled the Spitalfields store after a warehouse. Evoking the brand's past as a working-class staple (and later a countercultural favorite), the architects chose inexpensive industrial materials, all plentiful and easy to assemble. Gypframe metal wall units showcase shoes on the back wall, construction-site lamps dangle from the ceiling, and wood shipping pallets stack into readymade display islands. Salvaged pieces of furniture, shrink-wrapped and sprinkled throughout the store, become impromptu shoe stands and also form the cashier counter. On the back wall, yellow and white fluorescent lighting approximates Dr. Martens' signature caution-tape yellow, matched by the tint of the heavy-duty PVC curtain dividing the shop floor from the window displays.

Total construction cost: £15,000

Architect(s)
Campaign
Unit 16 Perseverance Works
25-27 Hackney Road
E2 8DD
London. UK
+ 44 (0) 20 3222 0870
www.campaigndesign.co.uk

People

Architect:
Campaign
Unit 16 Perseverance Works
25-27 Hackney Road
E2 8DD
London
UK
+ 44 (0) 20 3222 0870
www.campaigndesign.co.uk

Personnel in architect's firm who should receive special credit:
Phillip Handford – Creative Director
Neil Sharman – Design Director, Interiors
Aaron Richardson – Design Director, Graphics

Consultant(s):  Fresh (Art Direction)

General contractor: Triplar

Photographer(s):
© Hufton+Crow
Studio Tench, 1st Floor
65 Leonard Street
EC2A 4QS
London
UK
+ 44 7973197645
photos@huftonandcrow.com
www.huftonandcrow.com

 

Products

Interior finishes
Flooring: Existing plywood decked floor, with customized stenciling

Furnishings
Shop furniture: Stacked Pallets used for display and cash desk - Euro Pallet – epal 1200x800/ salvaged from contractor’s yard

Display Shelving:
Gypframe
www.british-gypsum.com

Internal Divisions:
Yellow PVC strip curtains
www.pvc-curtains.co.uk

Other furniture:
Back Wall Cage
www.esedirect.co.uk

Shrink-wrapping
www.marineshrinkwrapping.com

Warehouse loading palettes customised by Campaign

Lighting

Construction lighting:
www.sitebox.ltd.uk