Completion Date: September 2009 Owner: Dr. Martens Program: A 1,938-square-foot pop-up store, including a stockroom and office, in London's Old Spitalfields Market. Design concept and solution: Charged with building a utilitarian, recession-friendly pop-up store that the popular shoe company can replicate around the world, Campaign modeled the Spitalfields store after a warehouse. Evoking the brand's past as a working-class staple (and later a countercultural favorite), the architects chose inexpensive industrial materials, all plentiful and easy to assemble. Gypframe metal wall units showcase shoes on the back wall, construction-site lamps dangle from the ceiling, and wood shipping pallets stack into readymade
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