“Cultural institutions are different than other types of public work—it has a lot to do with the interaction between that institution and the public; they're not putting things out there to just be alone. It's all about if people will come .... and what will they do? How will they engage? It's a process of digging in and understanding what happened before and what it is that motivates visitors. And so, the research phase is extremely important in any kind of cultural work.”