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While bottom-feeding architects are as old as the profession itself, the business challenges facing most mainstream firms are unprecedented.

If you want an example of corporate bone-headedness, look no further than the trend toward "love contracts," where companies require employees to sign legal agreements when they inconveniently begin romantic relationships with folks who happen to be employees of the firm.

Employee-referral bonuses, town hall meetings, and matching contributions are some of the tactics that make people feel good about their employers.