Advertise
Architectural Record provides building product manufacturers the opportunity to influence the largest audience of architects and designers through an award-winning environment of media platforms. With over 130 years of intimate involvement in the profession, generations of advertisers and readers have recognized and benefited from Architectural Record's coverage.
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
- Articles Read
- Browser Used
- Webinars Viewed
- Emails Clicked
- Topics of Interest
- Website Topics
- White Paper Downloads
- Events Attended
- And many others!
Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
Architectural Record can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
CONTENT OPTIONS:
- WHITE PAPERS
- ARTICLES
- BLOG POSTS
- SOCIAL MEDIA CONTENT
- TECHNICAL PAPERS
- CASE STUDIES
- AND MORE!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Architectural Record can deploy your White Paper via email to architectural professionals with our White Paper eBlast. Since they know and trust the content of Architectural Record, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
The power of our editorial CE articles and online Continuing Education Center has made Architectural Record the largest provider of CE Credits to architects and designers.* Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
Our CE Center offers multiple options for educating architects and helping them earn CEUs:
- CE Article Courses (Print & Online)
- Multi-Sponsored CE Article Package
- Multimedia CE Courses
- Digital Learning Academy Sponsorship
- Learning Management System
- Education Exchange
- Lunch & Learn Database
- Scheduled Live CE Events
- CE Webinars
- CEU Credit Fulfillment
- CRM Integration
- CE Podcasts
CE Courses can achieve the following accreditations:
Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
* Data provided by the American Institutes of Architects, presented to 2019 AIA CE Providers.
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
Co-branded with Architectural Record to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
- White papers
- Case studies
- Testimonial, interview, Q&A videos
- On-the-job tips
- Archived webinars or podcasts
- Industry reports or facts & figures
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
Architectural Record eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Architecture and design professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Architectural Record, your email to them will enjoy a higher open rate and thereby a greater number of leads!
| eBLAST TYPE | EXCLUSIVE | MULTI-SPONSOR |
| Auction eBlast | Promote your company’s upcoming auction. | x | - |
| Event/Webinar Spotlight eBlast | Showcase your event or webinar. | x | - |
| Focus On eBlast | Showcase articles on one specific industry topic. | x | x |
| Must See eBlast | Showcase a product and/or service. | x | x |
| Must-Visit eBlast | Promote your tradeshow presence. | x | x |
| Post-Show eBlast | Promote your tradeshow highlights after the show. | x | x |
| Sneak Peek or In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. | x | - |
| Sponsored eBook eBlast | Promote your eBook. | x | x |
| Video Spotlight eBlast | Showcase your videos. | x | x |
| White Paper or Case Study eBlast | Promote your relevant white paper or case study. | x | x |
Content Marketing Sponsorship
Align your messaging around Architectural Record’s editorial content. Each month, you have a unique and exclusive content marketing opportunity to sponsor a key feature article across platforms.
Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of architect and design professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
Sponsor a unique collection of topic-centric articles packaged into an interactive digital experience, co-branded with Architectural Record content for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.
| You Receive... | Single-Sponsor |
| Full page ad | 3 |
| Logo on cover (Linked to your website) | ✔ |
| Sponsor article* (1,000-1,200 words) | 3-5 |
| Logo on deployment eBlast | ✔ |
| Leads from deployment eBlast^ | ✔ |
^Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.
*Not required
Want to see a co-branded eBook in action? Check out some of our industry examples:
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.
Attention-grabbing ads and exclusive sponsorships are available.
Daily Web Insider
Providing the latest news and information for architects and designers, including original "featured articles," pertinent newswire headlines, and a selection of recommended reading posts.
| Ad Type | Size |
| Leaderboard | 728 x 90 |
| Medium Rectangle | 300 x 250 |
Weekly Web Insider
Providing the latest news and information for architects and designers, including original "featured articles," pertinent newswire headlines, and a selection of recommended reading posts.
| Ad Type | Size |
| Leaderboard | 728 x 90 |
| Medium Rectangle | 300 x 250 |
Material World
A members only monthly eNewsletter for architects and designers, focusing on architectural products, buildings materials, and manufacturers, including original “case studies,” interviews with designers, and trending products slideshows.
| Ad Type | Size |
| Leaderboard | 728 x 90 |
| Medium Rectangle | 300 x 250 |
CE Center Update by Architectural Record
Weekly eNewsletter provides the latest news on continuing education courses offerings by Architectural Record.
| Ad Type | Size |
| Leaderboard | 728 x 90 |
| Medium Rectangle | 300 x 250 |
Most Active Markets- Schools
Quarterly eNewsletter provides latest news and information for architects and designers, focusing on school and educational facility projects, including original case studies and news stories. 27,257 Average Delivered#.
Most Active Markets- Hospitality
Delivered three times a year, provides the latest news and information for architects and designers, focusing on hospitality projects, including original case studies and news stories.
Most Active Markets- Multifamily Residential
Delivered three times a year, provides the latest news and information for architects and designers, focusing on multifamily housing projects, including original case studies and news stories.
Most Active Markets- Healthcare
Delivered three times a year, provides the latest news and information for architects and designers, focusing on healthcare projects, including original case studies and news stories.
Architectural Record offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the Architectural Record’s audience of architecture and design professionals. Your content geared toward the topic is paired with content supplied by Architectural Record’s editorial team to ensure your company name becomes synonymous with the topic you choose.
HERE'S WHAT YOU GET:
BRANDING
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
CONTENT
You supply unlimited content including News, Feature Articles, Product Write-ups, Videos and Podcasts to support the topic of the InfoCenter.
LEADS & TRAFFIC
Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!
- Banner ads run on all InfoCenter pages
- Call out on the Architectural Record website and in the eNewsletter
- Promotion in the Architectural Record magazine
- 3 custom eBlasts
- Logo on all promotions
SUPPORT
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
DON’T HAVE CONTENT AVAILABLE? Add a content development package from BNP Engage, our marketing services agency.
An Interactive Product Spotlight (IPS) is a dynamic digital experience that provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial). You can include a variety of product/service marketing assets, descriptions, features and benefits, case studies, downloads and CTAs.
BENEFITS:
- Created by our design professionals through a collaborative process
- Designed for viewing across all devices: desktop, mobile and tablet
- Equipped for embedding on your company and social media websites, and for use as a sales tool
- Promoted via email to Architectural Record's active and engaged industry professionals
- Includes deployment leads and analytics
- Hosted for one year on www.architecturalrecord.com
Want to see an Interactive Product Spotlight in action? Check out some of our industry examples:
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
WHAT DOES LEAD NURTURING LOOK LIKE?
This annual New York City conference brings together key figures who are generating a range of creative solutions for the built environment with projects highlighting how shifting values, emerging technologies and new concepts are driving the evolution of cities. Full day event with up to 7 LUs available
The annual Women in Architecture Forum & Awards program recognizes and promotes women’s design leadership within the architectural industry. Be a part of this positive and prestigious event with an evening reception providing great networking opportunities.
2.5 LUs available
These educational programs are customized for the sponsor and combine CE learning units and an esteemed panel of architects to discuss recent projects and trends shaping the design community. Connect directly with architects through networking, your CE course presentation and an evening cocktail reception.
1 LU Available at each evene
Architectural Record’s annual Advertising Excellence Awards breakfast recognizes the most effective ads in the design marketplace and the companies and agencies that produce them. Advertisements seen in the January-March issues of Architectural Record in will qualify for the competition.
The awards are held at the AIA Conference on Architecture where a blue-ribbon panel of knowledgeable architects judge each advertisement and select winners from each category
Architectural Record provides building product manufacturers the opportunity to influence the largest audience of architects and designers through an award-winning environment of media platforms. With over 125 years of intimate involvement in the profession, generations of advertisers and readers have recognized and benefited from Architectural Record's coverage.
Architectural Record inspires designers and architects with the latest and best projects, products and features that point to future design trends and leaders. Each month we highlight in-depth analyses of buildings with our renowned Building Type Studies, and regularly feature special sections such as: monthly interiors, lighting sections, landscape profiles, editorial CE articles, Design Vanguard: Features on Future Leaders, engaging contests and awards (including RECORD houses), and more.
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with these packages that allow you to take full advantage of our digital edition capabilities.
FULL SPONSORSHIP
(Limit one sponsor per issue.)
PACKAGE INCLUDES:
- Full Page Ad Across from front cover
- Mention with logo in Digital Edition Reminder eBlast
INTERSTITIAL SPONSORSHIP
(Limit one sponsor per issue.)
Ad will run in-between the page views on both desktop and mobile. 660 x 660 (ad will auto shrink to fit mobile screens).
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)
Video will run as a stand-alone within the digital edition on both desktop and mobile.
PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
Complete your research projects like a trusted industry expert. Get started.
Professionals turn to Architectural Record for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing sticky, buzz-worthy, non-commercial content on ArchitecturalRecord.com alongside our trusted editorial. Architectural Record will then drive traffic to your dedicated content page through multi-channel marketing efforts!
- HOSTED on ArchitecturalRecord.com for 6 months on its own dedicated Content Page along with logo, company description, link to website and a set of complementary online display ads.
- FEATURED across all ArchitecturalRecord.com pages for 30 days.
- HIGHLIGHTED in two deployments of our eNewsletter
*Leads Available Upon Request. - SHARED on ArchitecturalRecord.com’s Facebook*, LinkedIn, & Twitter pages with a unique, customized hashtag
*Options to extend the promotional lifespan of your campaign are available.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting ArchitecturalRecord.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Architectural Record’s browsing customers into visitors to your website!
Purchase online display ads on ArchitecturalRecord.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Architectural Record’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Architectural Record will promote your podcast to our readers. Alternatively, sponsor one of our editorial DESIGN:ED podcasts and receive a mention in the podcast introduction.
- Choose your podcast option and let us do all the work!
- Podcast emailed to Architectural Record’s readers (Multi-deployment Packages Available)
- Hosted for ONE YEAR on Architectural Record’s website
- Promoted in Architectural Record’s eNewsletter
- Promoted through Architectural Record’s social media pages
- OPTION 1: Supply your own podcast
- OPTION 2: Record your podcast with our Editor, over the phone or in-person
- OPTION 3: Sponsor a DESIGN:ED Editorial Podcast
CEUs available for podcasts as well!
Sponsor a dynamic digital experience created by our design professionals and editorial staff based on editorial content, industry topics, research studies, awards and more (non-commercial). Content and design provided by our brand.
BENEFITS:
- Created by our design professionals through a collaborative process
- Designed for viewing across all devices: desktop, mobile and tablet
- Equipped for embedding on your company and social media websites, and for use as a sales tool
- Promoted via email to Architectural Record's active and engaged industry professionals
- Includes deployment leads and analytics
- Hosted for one year on www.architecturalrecord.com
Want to see a Sponsored Digital Spotlight in action? Check out some of our industry examples:
Let Architectural Record produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Incorporating video content into your marketing strategy will create a better end-to-end audience experience. From production to editing to promotion, we’ll help you tell your story and drive results.
Video topics to explore:
- How-To/Product Demo
- Case Study
- Infographic Explainer
- Booth Tour
- Company Story
- Event Coverage
- Broadcast Live
- Custom Pre-Roll Ads
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City and Detroit.
OUR CAPABILITIES INCLUDE:
SHOOTING
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
SOUND
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
PRE-PRODUCTION
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
TELEPROMPTER
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
LIGHTING
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
Looking for additional promotions? Ask about our video add-on options!
We can share your story through the right channels to the right audience through BNP Media’s targeted B2B brands. Video promotion package includes:
- Video Posted to Brand Website
- eNewsletter Ad
- Social Media (Facebook, LinkedIn, Twitter)
- A Copy of the Video to Use as You Wish
Plan your Architectural Record webinar today and receive a turnkey marketing program while collecting qualified registrant leads.
RAISE BRAND AWARENESS
As a sponsor, your logo will appear on every multi-media marketing piece.
- Promotional eBlast(s)
- Ad on Architectural Record website
- eNewsletter announcements
- Dedicated registration page
- Plus confirmation, reminder and follow up emails
EDUCATE THE AUDIENCE
Showcase your thought leadership by sharing industry knowledge, ideas, and updates. Our multitude of tools will help you drive meaningful engagement.
- Graphics, video and webcam
- Polling, Q&A and surveys to gather feedback
OPTIMIZE LEAD GENERATION
A webinar is the perfect opportunity to connect. Taking the time to have a discussion with your viewers helps build a relationship while also moving prospects further along the funnel.
Online Display Ads are an effective way to create clicks to your website. Architectural Record aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Architectural Record’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
| RUN OF SITE (ROS) | DESKTOP | TABLET | MOBILE |
| 1 Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| 1 Pushdown RM | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 415) |
320 x 50 (expands to 320 x 415) |
| 1 Billboard | 970 x 250 | 728 x 90 | 320 x 50 |
| 2 Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| 3 Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| 4 Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| 5 Middle Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Adhesion Banner RM | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
RM denotes Rich Media (interactive) ads
* RETARGETING IMPRESSIONS – OFFSITE
Requires a minimum of 300,000 impressions per month.
A topic sponsorship on ArchitecturalRecord.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Topics:
- Residential Architecture
- Best Architecture Schools
- Architect Continuing Education
- Record Houses
- Architectural Technology
- Museums & Arts Center Projects
- Reuse and Renovation
- House of the Month
- Workplace Design
- Civic Architecture
Combine website positions for maximum impact. Choose the topic sponsorship upgrade and add a Billboard (970 x 250) or Pushdown (970 x 90); expands to (970 x 415) in place of the standard Leaderboard.
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com
BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.
Chrome
- Click Proceed below to open the Print/Save dialog box.
- Set Destination to "Save as PDF".
- If present, set Layout to "Landscape".
Firefox, Edge, IE, and Safari
- Click Proceed below to open the Print/Save dialog box.
- Under Select Printer select "Adobe PDF".
- Open the Preferences dialog box, select Layout from the menu options, and set Orientation to "Landscape".
Create a smart social media strategy that communicates with prospective and current customers. Architectural Record offers a number of opportunities for audience engagement through Twitter, Facebook, LinkedIn, and Instagram. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Ask us about boosting your post for more reach OR enhancing your posts with targeted audiences.