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A 19th-century building in New York's Meatpacking District is transformed into vogue photography Studios.
Box Services LLC photography Studio specializes in digital retouching and production for fashion photographers, magazines, and artists. Their new headquarters, a renovated 17,500-square-foot, three-story, 19th-century building in New York’s Meatpacking District, is a crisp interpretation of an industrial building. The architecture distinguishes the Studio’s digital technologies with reminders of previous occupants—butchers, printers, artists—in the exposed timber construction and formerly low-tech production spaces newly coordinated with high-tech needs.
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A massive horizontal security door protects the entrance and folds up to double as an awning during business hours, complementing the district’s ubiquitous canopies. Six large steel sash windows puncture the black painted brick facade.
A new skylight and atrium illuminate workspaces down to the ground floor, organizing the building according to lighting requirements at each stage of production. On the top floor are north-lit presentation rooms behind the facade, the light-filled center, and executive offices. The second floor accommodates administrative space around the atrium, and a darkened retouching Studio at the rear of the building. On the ground floor, the light well illuminates the archive. Open spaces on each floor are designed for both common activities and photo shoots.
Formal name of project: Box Services LLC
Location:
412 West 14th Street
New York, NY 10014
Gross square footage: 17,500 sq.ft.
Total construction cost: $4,200,000
Completion Date: May 2004
Owner:
Pascal Dangin
Architect:
Deborah Berke & Partners Architects LLP
220 Fifth Avenue
New York, NY 10001
T: 212 229 9211
F: 212 989 3347
E: dba@dberke.com
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